Aqueous
Hex, RGB, HSL, CMYK, palettes, and psychology for #388D95.
#388D95
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Simulated with Brettel/Viénot matricesAqueous is a balanced, moderately saturated turquoise with hex value #388d95 and RGB coordinates rgb(56, 141, 149). In the HSL color space it reads hsl(185, 45%, 40%), and in CMYK print production it translates to cmyk(62%, 5%, 0%, 42%). It sits in the turquoise family of the visible spectrum.
Colors in the turquoise family are commonly associated with calm, clarity, communication, refreshment. Aqueous inherits those signals and shifts them according to its depth: darker variants feel grounded and authoritative. Designers reach for this shade when they want to evoke calm without overwhelming the surrounding palette.
Across cultures, turquoise frequently signals calm and clarity. In modern digital design Aqueous is often chosen to communicate calm and restraint, especially when paired with neutral supporting tones. It behaves well as a primary or typographic color.
Choose Aqueous when you want the familiarity of turquoise with a specific grounded character. Its WCAG contrast on white is 3.88:1 and on black is 5.41:1, which means it works well for body text on dark backgrounds.
Aqueous is well-suited for primary buttons, brand accents, links, and focal UI elements. In branding it often appears in SaaS, finance, and healthcare contexts. Pair it with a complementary accent and a neutral anchor for a balanced palette.