Chestnut Gold
Hex, RGB, HSL, CMYK, palettes, and psychology for #A37F00.
#A37F00
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Simulated with Brettel/Viénot matricesChestnut Gold is a balanced, vivid brown with hex value #a37f00 and RGB coordinates rgb(163, 127, 0). In the HSL color space it reads hsl(47, 100%, 32%), and in CMYK print production it translates to cmyk(0%, 22%, 100%, 36%). It sits in the brown family of the visible spectrum.
Colors in the brown family are commonly associated with stability, warmth, the natural world, dependability. Chestnut Gold inherits those signals and shifts them according to its depth: darker variants feel grounded and authoritative. Designers reach for this shade when they want to evoke stability without overwhelming the surrounding palette.
Across cultures, brown frequently signals stability and warmth. In modern digital design Chestnut Gold is often chosen to communicate confidence and assertiveness, especially when paired with neutral supporting tones. It behaves well as a primary or typographic color.
Choose Chestnut Gold when you want the familiarity of brown with a specific grounded character. Its WCAG contrast on white is 3.75:1 and on black is 5.59:1, which means it works well for body text on dark backgrounds.
Chestnut Gold is well-suited for primary buttons, brand accents, links, and focal UI elements. In branding it often appears in broad editorial and corporate contexts. Pair it with a complementary accent and a neutral anchor for a balanced palette.