Lime Pink is a balanced, moderately saturated red with hex value #b5838d and RGB coordinates rgb(181, 131, 141). In the HSL color space it reads hsl(348, 25%, 61%), and in CMYK print production it translates to cmyk(0%, 28%, 22%, 29%). It sits in the red family of the visible spectrum.

Colors in the red family are commonly associated with energy, passion, urgency, appetite. Lime Pink inherits those signals and shifts them according to its lightness: lighter variants feel approachable and modern. Designers reach for this shade when they want to evoke energy without overwhelming the surrounding palette.

Across cultures, red frequently signals energy and passion. In modern digital design Lime Pink is often chosen to communicate calm and restraint, especially when paired with neutral supporting tones. It behaves well as a background or accent.

Choose Lime Pink when you want the familiarity of red with a specific airy character. Its WCAG contrast on white is 3.18:1 and on black is 6.60:1, which means it works well for body text on dark backgrounds.

Lime Pink is well-suited for primary buttons, brand accents, links, and focal UI elements. In branding it often appears in food, retail, and media contexts. Pair it with a complementary accent and a neutral anchor for a balanced palette.