UA Red is a balanced, vivid pink with hex value #e01a4f and RGB coordinates rgb(224, 26, 79). In the HSL color space it reads hsl(344, 79%, 49%), and in CMYK print production it translates to cmyk(0%, 88%, 65%, 12%). It sits in the pink family of the visible spectrum.

Colors in the pink family are commonly associated with playfulness, romance, softness, modernity. UA Red inherits those signals and shifts them according to its depth: darker variants feel grounded and authoritative. Designers reach for this shade when they want to evoke playfulness without overwhelming the surrounding palette.

Across cultures, pink frequently signals playfulness and romance. In modern digital design UA Red is often chosen to communicate confidence and assertiveness, especially when paired with neutral supporting tones. It behaves well as a primary or typographic color.

Choose UA Red when you want the familiarity of pink with a specific grounded character. Its WCAG contrast on white is 4.74:1 and on black is 4.43:1, which means it works well for body text on light backgrounds.

UA Red is well-suited for primary buttons, brand accents, links, and focal UI elements. In branding it often appears in beauty, creative, and lifestyle contexts. Pair it with a complementary accent and a neutral anchor for a balanced palette.