Iced Berry is a bright, moderately saturated pink with hex value #e7819c and RGB coordinates rgb(231, 129, 156). In the HSL color space it reads hsl(344, 68%, 71%), and in CMYK print production it translates to cmyk(0%, 44%, 32%, 9%). It sits in the pink family of the visible spectrum.

Colors in the pink family are commonly associated with playfulness, romance, softness, modernity. Iced Berry inherits those signals and shifts them according to its lightness: lighter variants feel approachable and modern. Designers reach for this shade when they want to evoke playfulness without overwhelming the surrounding palette.

Across cultures, pink frequently signals playfulness and romance. In modern digital design Iced Berry is often chosen to communicate confidence and assertiveness, especially when paired with neutral supporting tones. It behaves well as a background or accent.

Choose Iced Berry when you want the familiarity of pink with a specific airy character. Its WCAG contrast on white is 2.62:1 and on black is 8.02:1, which means it works well for body text on dark backgrounds.

Iced Berry is well-suited for backgrounds, dividers, card surfaces, and decorative accents. In branding it often appears in beauty, creative, and lifestyle contexts. Pair it with a complementary accent and a neutral anchor for a balanced palette.