Pico Orange is a balanced, vivid orange with hex value #fea30b and RGB coordinates rgb(254, 163, 11). In the HSL color space it reads hsl(38, 99%, 52%), and in CMYK print production it translates to cmyk(0%, 36%, 96%, 0%). It sits in the orange family of the visible spectrum.

Colors in the orange family are commonly associated with warmth, creativity, enthusiasm, confidence. Pico Orange inherits those signals and shifts them according to its depth: darker variants feel grounded and authoritative. Designers reach for this shade when they want to evoke warmth without overwhelming the surrounding palette.

Across cultures, orange frequently signals warmth and creativity. In modern digital design Pico Orange is often chosen to communicate confidence and assertiveness, especially when paired with neutral supporting tones. It behaves well as a primary or typographic color.

Choose Pico Orange when you want the familiarity of orange with a specific grounded character. Its WCAG contrast on white is 2.01:1 and on black is 10.46:1, which means it works well for body text on dark backgrounds.

Pico Orange is well-suited for primary buttons, brand accents, links, and focal UI elements. In branding it often appears in food, retail, and media contexts. Pair it with a complementary accent and a neutral anchor for a balanced palette.